Predictive dialer Ofcom rules: the 3% abandonment rate explained
UK predictive dialing must keep abandoned calls under 3% of live answered calls in any 24h period. Here is what that actually means for your call ratios.
The rule
Under Ofcom's Persistent Misuse policy, the percentage of abandoned predictive-dialled calls (rings answered before an agent is free) must not exceed 3% of live answered calls in any rolling 24-hour period.
What "abandoned" actually means
An abandoned call is one where the caller answers, hears silence (or an information message), and the call ends without ever connecting to an agent. It does not include voicemail hits.
Penalties
- Ofcom can issue an enforcement notice and fine up to 10% of UK turnover.
- Repeat misuse gets reported to the Information Commissioner and may revoke your number ranges.
- Acquiring banks may consider it a card-acceptance breach.
Does Silux Call offer a dialer?
No. Silux Call does not offer an outbound power or predictive dialer; this article explains the Ofcom rule for anyone running one.
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